Outlearn is here: reserve a signed copy

My new book on how to formulate strategy in the age of AI

I finished my new book. It’s called outlearn, and it’s about the future of strategy.

You’ve been with FIREDOM from the beginning. Before outlearn is out in the world, I wanted you to have first dibs — signed copies. Now for the story of the book:

Until just recently, if a competitor copied your product, you had months to respond. Today you have weeks and sometimes days. The competitive advantage you spent years building can become irrelevant before you get into the market.

If you are a strategy professional, what do you do in this fast-changing world? Do you plan faster? Hire more? Move to quarterly strategy instead of annual?

I have had conversations with leaders in the US, Europe, Middle East and Africa from Moderna (mRNA vaccine), to Nvidia, to Space X. Even as their companies are at the top of their game, those leaders are not sleeping easy at night. The old playbook says build a strong strategy position and defend it. But you can’t defend what can disappear overnight. So, they focus on outlearning the competition.

Outlearn is about what strategy looks like when the rules change this fast. It is what the companies that are winning are doing differently.

I have distilled the insights from my career at Boston Consulting Group and the multiple conversations with leaders into a practical guide for those interested in how to win in future as a person or for their company.

To family, friends and you our FIREDOM loyal supporters, I have reserved 200 signed copies, first come first served.

The book launches on September 20.

Click here to reserve your signed copy at discounted price. No payment required yet.

For any question or to book a speaking event, get in touch at hello@outlearn.blog.

I look forward to you reading the book!
Samon